The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

 

Assignments submitted through email will not be accepted.

 

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

 

Students must mention question number clearly in their answer.

 

Late submission will NOT be accepted.

 

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

 

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

 

Submissions without this cover page will NOT be accepted.

 

Learning Outcomes:

 

1.Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1)

 

2.Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision.. (CLO-3)

 

3.Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan. (CLO-5)

 

 

Critical ThinkingMax Marks-10

 

 

Reading required: – Read Chapter 1, 2, and 5 carefully and then answer the following questions based on your understanding.

 

1.Based on the discussion made in Chapter-1 regarding the value creation concept, explain how a SR100 Timex watch and a SR20000 Rolex watch deliver value to their respective target markets? Which factors account for this dramatic difference in watch prices? Critically examine and provide your answer.

 

Chapter-1 (4 Marks) (Minimum 200 words)

 

2.Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxury vehicle brand, operates independently from the Toyota Motor Corporation. Visit their websites (Lexus https://www.lexus.com.sa , Toyota https://www.toyota.com.sa) and identify what markets each brand targets and how the two companies use the marketing mix (4P’s) differently to target their unique target markets?

 

Chapter-2 (3 Marks) (Minimum 150 words)

 

 

3.Being a student of marketing management, critically examine how the technological advances such as artificial intelligence is influencing marketers in the current scenario? Critically examine and provide your answer with suitable examples.

 

Chapter-5 (3 Marks) (Minimum 150 words)

 

Important Notes: –

 

Avoid Plagiarism

 

Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.

 

Use APA style for writing the references.

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

We offer the best custom writing paper services. We have answered this question before and we can also do it for you.

GET STARTED TODAY AND GET A 20% DISCOUNT coupon code DISC20

We offer the bestcustom writing paper services. We have done this question before, we can also do it for you.

Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.