Now that you have had a chance to review the assignment information for the Rhetorical Analysis Essay, it is time to take your first steps toward completing this project.The Rhetorical Analysis Essay is the first major writing assignment in this course. The purpose of this essay is to identify and analyze the rhetorical elements of a text and to demonstrate your understanding of the rhetorical situation.
The essay is broken into three parts:
Module 1: Identify a text
Module 2: Rough draft of the essay
Module 3: Final draft and reflection
- To complete the essay, you will follow these steps:
- Choose a brief “text” – whether written, spoken, visual, or digital – to analyze. Examples of texts include newspaper articles or editorials, magazine or television advertisements, university-wide emails, bumper stickers, political speeches, etc. Provide a link to or embed an image of this text in your paper.
- Briefly summarize the text and describe the elements of its rhetorical situation – purpose, genre, media, surrounding events and contexts, etc. – that are most relevant to your analysis.
Identify the arguments being made by this text – whether they are directly stated or only implied. Assess which arguments are most/least convincing and describe how and why. Provide evidence from the text (in the form of brief quotes or descriptions) that lead you to make these conclusions.
Identify which audiences are addressed by this text (and/or which audiences are ignored). How do you know? Are these the appropriate audiences for the author/speaker to address, given their purpose? Provide specific evidence from the text (in the form of brief quotes or descriptions) that lead you to make these conclusions.
- Identify at least three of the rhetorical techniques and appeals used in the text, employing terms from material provided in the Which are most effective? How and why? Provide specific evidence from the text (in the form of brief quotes or descriptions) that lead you to make these conclusions.
- For this activity, identify the text you plan to analyze for the Rhetorical Analysis Essay. Remember, you can choose any type of text you like for this assignment. Provide a link to the text (or embed an image, if applicable). Then, write an addressing the following:
- Identify the elements of the text’s rhetorical situation (purpose, audience, genre, media, surrounding events, and contexts).
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