Online and social media marketing

by

Online, Mobile, and Social Media Marketing: #MeToo

Recent times have seen the rise of the #MeToomovement, focused on creating awareness and change relating to sexual harassment, assault, and violence in the workplace. At first, the movement centered on female Hollywood celebrities, such as Rose McGowan and Alyssa Milano, who alleged misconduct by producer Harvey Weinstein. However, once the silence was broken in Hollywood, many women around the world began using the #MeToohashtag on Twitter and Facebook, pointing to their own experiences with workplace harassment or misconduct. The #MeToo wave rocked the world, ending the careers of several high-profile men, ranging from former news anchor Matt Lauer and celebrity chef Mario Batali to hip-hop mogul Russell Simmons and U.S. Senator Al Franken.

MeToo movement emboldened many women to step forward and speak out about toxic workplace environments and company cultures in high-profile companies. For example, after supermodel Kate Upton came forward alleging sexual harassment by Guess designer and co-founder Paul Marciano, Guess shares dropped 18 percent—more than $250 million in market value in one day. Many companies are reacting or taking proactive steps in response to the #MeToo movement. For example, after allegations surfaced regarding a toxic “bro culture” at ride-sharing service Uber, founder Travis Kalanick stepped down as CEO and the company fired many top-level executives. Newly hired CEO Dara Khosrowshahi took to LinkedIn to post Uber’s new cultural norms.

Read Applications…Online, Mobile, and Social Media Marketing: #MeToo (page 93) in your textbook and answer the following questions:

Many businesses have now crafted responses to the #MeToo movement. Research the issue and discuss how companies are communicating their positions to customers. What online or social media platforms are they using?

Is the #MeToo movement a marketing issue? How are customers likely to react to allegations of workplace harassment? How should companies deal with the issue, whether reactively or proactively?

Online and social media marketing

We offer the best custom writing paper services. We have answered this question before and we can also do it for you.

GET STARTED TODAY AND GET A 20% DISCOUNT coupon code DISC20

We offer the bestcustom writing paper services. We have done this question before, we can also do it for you.

Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.