Ethical Values, Violations and Best Practices

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Identify three examples of ethical violations related to the marketing of a product or service.

  1. Summarize the ethical issue in each example and any consequences that resulted from it.

Discuss which American Marketing Association Ethical Values were violated.

  1. Explain how the ethical issue could have been avoided.
  2. Create a list of the top five ethical do’s and don’ts (five of each).
  3. Use at least three credible sources (online library [Proquest, EBSCO, Fastcase).

Ethical Values, Violations and Best Practices

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