The primary goal of data mining and data analytics is to support rapid decision-making processes within a business or organization. Data mining has been used to understand how well businesses have operated in the past and to develop strategies to enhance operations in the future. For this assignment, research a company of your choice to see how the use of big data, data mining, and data analysis have been used to generate business intelligence and foster informed business decision-making. You may use reputable outside sources (like the company’s official website) or the CSU Online Library. In your essay, specifically address the following topics. • • • Provide a brief synopsis of the company you chose. Discuss the types of data generated from data mining and how they are used to influence the company’s strategic business planning. Describe how patterns identified by mining data from previous business operations can be used to predict possible future business trends. Your essay must contain at least two pages, which should include an introduction and conclusion. Use at least one scholarly resource to support your information. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.
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