PART 1: INCORPORATING THE MARKETING MIX (2–3 PAGES)
Analyze the importance of the 4 Ps in establishing the marketing analysis.
As part of your analysis, explain how each of the 4 Ps factor into marketing decisions.
- Propose a new selling strategy for the organization based on your analysis of the organization’s current selling strategies.
Analyze how persuasion can be used to influence consumer behavior.
- PART 2: INCORPORATING CREATIVE VALUE
- Examine value creation and value capture and what it means to apply a value proposition to a brand.
- Synthesize customer value, business value, and cultural value of the proposition and how that value proposition challenges the marketing environment.
Summarize how you can use Porter’s Five Forces theory to develop an overall marketing strategy that creates value for your existing brand and proposed product/service offerings.
As part of your summary, analyze the effects of Porter’s Five Forces theory on your current and proposed strategies.
- To support your ideas, do some research and locate at least two examples (a minimum of one example per strategy) of how marketing can shape strategy.
Analyze the importance of the 4 Ps in establishing the marketing analysis.
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